In this heartfelt and practical episode, Louise and Diane dive deep into one of the most overlooked secrets to growing a successful cleaning business: customer appreciation. From handwritten thank-you cards to seasonal gifts and savvy referral programs, they unpack the real-world strategies that build loyalty and keep clients coming back. Whether you're just starting out or scaling your cleaning empire, this conversation is packed with insights on: Balancing discounts with profitability Why referrals often beat loyalty programs Creative ways to engage customers year-round Empowering your team to show genuine appreciation Using social media to spotlight your most loyal clients Louise and Diane don’t sugarcoat the challenges—like tracking what actually works or deciding which customers to prioritize—but they do offer plenty of inspiration and actionable tips to help you turn appreciation into retention and growth.