Frustrated by the lack of skilled tradespeople? Demi Knight Clark joins Taylor today to share strategies to attract the next generation to welding and manufacturing offering fresh and frank perspectives that will give you actionable recruiting strategies. Discover how to bridge the gap between outdated perceptions and the exciting possibilities of a trades career! Demi Knight Clark, shares her insights into attracting diverse talent pools and creating a modern, appealing image for the industry. Learn how to tap into untapped demographics, challenge conventional recruiting methods, and build a pipeline that ensures a thriving future for the trades. Her experience growing up with a ‘Rosie the Riveter’ as a grandmother, mixed with her technology background give her a unique perspective on the industry. Download the FREE Step-by-Step Guide to Recruiting & Retaining the Best Workers: https://www.conexpoconagg.com/recruit 🎯 BIGGEST TAKEAWAY [0:1:44]: "Let's stop talking about saying, ‘Oh, we need more trades.” Okay, how are you going to get it? Are you talking to 12 to 16 year olds that are pre-guidance counselors? Because if you're not, you need a strategy and then also to your career transitioners to get those butts in seats that you're looking for now." ⚠️ WAKE-UP CALL [0:13:33]: Struggling to find diverse candidates? "When the topic came up of like, ‘Hey, we want to see more women,’ it's like, ‘Well, where are you going? You're going to programs that have 29 out of 30 white males in that program. The one woman is getting fought over.’" Discover the untapped talent pools you're overlooking and start building a truly diverse workforce. ✨ HIDDEN ADVANTAGE [0:15:26]: Ready to modernize your recruiting strategy? "Right now in the US, these manufacturers, go support women's sports...you have a female audience that has a penchant to doing DIY work, wanting to learn, use their hands, do outdoorsy work and skills because they're sporty." See exactly why women's sports is a growing market you should target your marketing towards. 💡 LEADERSHIP LESSON [0:24:03]: Want to be a better leader? "You get in there and you be the ‘got it girl’ or the ‘got it guy’." Follow these steps to see growth in your leadership and management. CHAPTERS: 00:00 - Welding to the Moon: Introducing Demi Knight 01:59 - The Future of Welding: Recruiting the Next Generation 06:50 - She Built This City: Empowering Young Builders 08:32 - Recruiting Women vs. Recruiting Gen Z in Trades 12:21 - Where to Find Future Welders and Trade Workers 16:27 - Making Blue-Collar Careers More Attractive 21:06 - Creating Inclusive Work Environments in Construction 26:53 - Leadership Development: The Key to Workforce Growth 30:14 - How to Engage and Retain Young Workers 33:50 - Training for the Future: Fast-Track Welding Programs 35:09 - The Pride of Building: Why Blue-Collar Work Matters 🔗 CONNECT WITH DEMI: Website: https://www.demiknightclark.com/ LinkedIn: https://www.linkedin.com/in/demiknightclark/ Linktree: https://linktr.ee/demiknightclark #Welding #SkilledTrades #GenZRecruiting