"Just do it."
Not just a Nike slogan—but the exact mindset that motivated today’s guest, celebrity event stylist and floral designer Sarah Z, to launch Sarah Z Events in 2011, and later bring her creative vision to life with the opening of XO Bloom in Westlake Village in 2015.
In this episode, Sarah takes us behind the scenes of her journey—from dreaming of being a party planner to building a thriving business in the world of luxury events and floral design. We talk early inspirations, real challenges, and what it really takes to grow a brand rooted in passion, creativity, and connection.
You’ll hear her insights on the evolving trends in the floral world, the importance of knowing your customer, and why community is everything.
Whether you're a budding entrepreneur or just love a good origin story—this one’s for you.
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Connect with Conejo Valley Visionaries here
Connect with XO Bloom here
If you want to share your visionary story on the podcast, send an email to conejovalleyvisionaries@gmail.com - we are always open to guest nominations!
This episode was produced by Cristina Dennstedt and Justin K. Sloan. Conejo Valley Visionaries is edited by Justin K. Sloan and J.Sloan Productions.