A series about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We will talk about the top 10 burning issues in CTV, which will help our audience navigate the subject.
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A series about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We will talk about the top 10 burning issues in CTV, which will help our audience navigate the subject.
This is the final episode in this series, where we will cover the last two burning issues from our top 10. The emergence of CTV as a prominent advertising channel raises several questions for the measurement landscape and that's why our ninth burning issue is: The Pros and Cons of Panel-Based Measurement in the CTV landscape. And to end our series this episode will also cover how we can Targeting CTV Audiences in a Cookie-Free World, our final burning issue of this CTV podcast.
Comscore Talks CTV
A series about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We will talk about the top 10 burning issues in CTV, which will help our audience navigate the subject.
