Glendon Ascough, Research Director at Starke Ayres, discusses the evolution of the company from a historic seed merchant to Africa’s largest independent vegetable breeding company. He shares his personal journey into plant science, driven by a fascination with genetics, and highlights the company’s focus on breeding disease-resistant vegetable varieties tailored to local and international markets. He talks about the collaboration with Computomics, using machine learning to predict sweet corn hybrid performance. Glendon emphasizes the importance of high-quality, diverse phenotypic data and the shift in breeder mindset required for data-driven approaches.