App store presence and optimization can be as simple or complicated as you choose. The short advice is that the more you put in, the more you get out.

We dive into details and suggestions in this episode based on our experiences.

• (00:00) - Introduction
• (01:30) - What is App Store Presence?
• (09:56) - Become a member
• (12:54) - Keywording
• (15:51) - Privacy and age rating
• (20:50) - Clean My Mac
• (24:00) - Visuals
• (32:49) - Learning resources
• (35:31) - SetApp
• (36:46) - Tools

• https://developer.apple.com/help/app-store-connect/manage-app-information/upload-app-previews-and-screenshots/
• https://www.youtube.com/@appfigures
• https://appfigures.com/resources/guides
• https://subclub.com/
• https://developer.apple.com/app-store/custom-product-pages/
• https://developer.apple.com/help/app-store-connect/manage-featuring-nominations/nominate-your-app-for-featuring/
• https://helm-app.com/
• https://rotato.app/
• https://www.sketch.com/

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• Marko Wiese
• Adam Wulf
• bitSpectre
• Arclite