E17: The Origin Stories of Japanese Luxury Cars: Infiniti

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Company Cars

Jesse Chan

36 episodes

4 days ago

Making Cents of the Car Business. Join us as we talk about the ideas, decisions, people, and organizations that made the automotive business the way it is today. Do you have a question about the car business or shopping for a car that you would like answered on the show? Email companycarspodcast@gmail.com with your question and you might be featured on the show!

Automotive

Leisure

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Automotive

Leisure

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E17: The Origin Stories of Japanese Luxury Cars: Infiniti

Company Cars

28 minutes 54 seconds

4 years ago

E17: The Origin Stories of Japanese Luxury Cars: Infiniti

We continue our multi-episode series (Episode 3 of 4) about the origin stories of Japanese luxury car brands. In this episode, we examine Nissan's efforts to launch a premium brand named Infiniti, best known for its quirky TV ads that featured no shots of the car to build curiosity and interest in its first car, the Q45.

Have a listener question? Email it to companycarspodcast@gmail.com!