Arvid Kahl joins me on Community Stories to talk about the audience-first approach, building relationships and his latest book The Embedded Entrepreneur, prev Audience First. Audience-first means exactly what it sounds like: you start with the audience. Arvid shares his lesson building a bootstrap business, how he leveraged the audience to write his first book Zero to Sold and why he is writing Audience First. This book will teach you how to build a business the right way from the beginning: with an audience that you want to serve and that will serve you.

He says, "Building relationships is a never-ending transaction."

Link to the book Audience First
Link to Arvid Kahl's Twitter
Link to The Bootstrapped Founder
Link to Rafy's Twitter
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