Prof. Dr. Steffen Farny, Dr. Frederic Penz, Charlotte von Wulffen
8 episodes
1 month ago
Unicorns or startups that have become billion-dollar enterprises are (almost) every entrepreneur’s big goal. But let’s raise the question: What if we work together and create a community-driven Unicorn? Welcome to Communicorn: the podcast where we explore different ways of building and engaging communities.
With the Communicorn podcast we uncover the roles of social innovation in driving social change. And we ask: What can we learn from them in reshaping the economy beyond profit?
The podcast is part of the Leuphana Social Innovation Community at Leuphana University of Lüneburg. We want to connect social innovations, social entrepreneurs in an innovation community setting, where we learn from each other, make knowledge and innovative ideas tangible and visible.
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Unicorns or startups that have become billion-dollar enterprises are (almost) every entrepreneur’s big goal. But let’s raise the question: What if we work together and create a community-driven Unicorn? Welcome to Communicorn: the podcast where we explore different ways of building and engaging communities.
With the Communicorn podcast we uncover the roles of social innovation in driving social change. And we ask: What can we learn from them in reshaping the economy beyond profit?
The podcast is part of the Leuphana Social Innovation Community at Leuphana University of Lüneburg. We want to connect social innovations, social entrepreneurs in an innovation community setting, where we learn from each other, make knowledge and innovative ideas tangible and visible.
Collective Coffee: Balancing Business and Community Values – Ruth Jeckel / Avenir
Communicorn
19 minutes 23 seconds
2 months ago
Collective Coffee: Balancing Business and Community Values – Ruth Jeckel / Avenir
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COMMUNICORN CONFERENCE 2025
What if we shaped change together?
Lüneburg, September 16–17, 2025
Apply now!
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The Avenir Collective operates two cafés and a roastery with the aim of making the coffee trade more transparent, fair, and sustainable.
The conversation focuses on collective ownership and the practice of collaborative decision-making. Ruth explains how the collective works, how responsibility and leadership are organized on an equal footing, and what role the community plays in the long-term impact of social enterprises. We learn how Avenir combines impact and entrepreneurial action, how decisions are made collectively, and why cooperation should be based on trust and partnership.
The episode highlights how collectively organized companies promote sustainable consumption while remaining economically stable and creating new avenues for social innovation. An inspiring episode about sustainable coffee farming that shows how to create value together and drive social change.
Foto: Timo Knorr
Chapters00:00 – Painting the picture of Avenir: What does Community mean?
05:12 – Decision-making and participation?
09:07 – Process-oriented management of conflicts
12:26 – Understanding Impact and Scaling
17:50 – Game: Enterprise, Impact or Community?
Further information about AvenirInstagram: https://www.instagram.com/avenir_lg/?hl=de
Websites: https://avenir-kaffee.de/kollektiv/ & https://avenir-kaffee.de/handel/
BackgroundThe podcast is part of the Leuphana Social Innovation Community at Leuphana University of Lüneburg. We want to connect social innovations, social entrepreneurs in an innovation community setting, where we learn from each other, make knowledge and innovative ideas tangible and visible.
Communicorn
Unicorns or startups that have become billion-dollar enterprises are (almost) every entrepreneur’s big goal. But let’s raise the question: What if we work together and create a community-driven Unicorn? Welcome to Communicorn: the podcast where we explore different ways of building and engaging communities.
With the Communicorn podcast we uncover the roles of social innovation in driving social change. And we ask: What can we learn from them in reshaping the economy beyond profit?
The podcast is part of the Leuphana Social Innovation Community at Leuphana University of Lüneburg. We want to connect social innovations, social entrepreneurs in an innovation community setting, where we learn from each other, make knowledge and innovative ideas tangible and visible.
