Communications Breakdown: What Works (and Doesn't) in Health and Science Communication
CIRTC
8 episodes
1 week ago
Send us a text "The great enemy of communication...is the illusion of it." In this episode, we pull apart why your message might not be landing with your intended audience—or reaching them at all. From System 1 vs System 2 to creative risk, trade‑offs, and trusted messengers, we cover: • getting your audience's attention in a crowded media climate • from the Health Podcast Summit: three reasons messages fail • health literacy beyond reading level: access, design, incl...
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Send us a text "The great enemy of communication...is the illusion of it." In this episode, we pull apart why your message might not be landing with your intended audience—or reaching them at all. From System 1 vs System 2 to creative risk, trade‑offs, and trusted messengers, we cover: • getting your audience's attention in a crowded media climate • from the Health Podcast Summit: three reasons messages fail • health literacy beyond reading level: access, design, incl...
Lessons from the Next Generation Part 2: Language, Storytelling, and Design Skills that Matter
Communications Breakdown: What Works (and Doesn't) in Health and Science Communication
25 minutes
2 months ago
Lessons from the Next Generation Part 2: Language, Storytelling, and Design Skills that Matter
Send us a text What happens when academic language meets real-world health communication needs? In this episode—the second in a three-part series—we continue to explore some of the gaps between academic training and practical application in health communication. At the end of Part 1, our conversation turned toward accessibility, and Part 2 picks up there, expanding into language and word choice and how to translate data into compelling stories that resonate with audiences. We close this sessi...
Communications Breakdown: What Works (and Doesn't) in Health and Science Communication
Send us a text "The great enemy of communication...is the illusion of it." In this episode, we pull apart why your message might not be landing with your intended audience—or reaching them at all. From System 1 vs System 2 to creative risk, trade‑offs, and trusted messengers, we cover: • getting your audience's attention in a crowded media climate • from the Health Podcast Summit: three reasons messages fail • health literacy beyond reading level: access, design, incl...
