Communication Untangled
The podcast that explores the many facets of communication that influence our behaviour – but often go unnoticed.
From menu design to motorway typography, from brand guidelines to the colours that make us click, we’ll shine a light on the minutiae of communications and the techniques you can borrow to convey ideas, influence behaviour and get across critical messages in your marketing, business and brand.
Hosted on Acast. See acast.com/privacy for more information.
Communication Untangled
The podcast that explores the many facets of communication that influence our behaviour – but often go unnoticed.
From menu design to motorway typography, from brand guidelines to the colours that make us click, we’ll shine a light on the minutiae of communications and the techniques you can borrow to convey ideas, influence behaviour and get across critical messages in your marketing, business and brand.
Hosted on Acast. See acast.com/privacy for more information.
Communication Untangled is the podcast which explores the tiny facets of communication which influence our behaviour – but often go unnoticed.
Host Sue Keogh has been fascinated with communications her whole career.
From her time crafting content with the BBC, ITV, Yahoo, AOL, and GOV.UK….to running a marketing agency in Cambridge for over 15 years…she's worked across print, digital, radio, video, social media….and she's seen how – so many times – it’s actually the minutiae of communications that shapes the way we think and behave.
In this series you’ll learn about the psychology of menu design. How rival designers tested motorway typography in the 1950s, at speed. The powerful impact of online reviews on your bottom line. Why we process black and white images faster than colour. The dark patterns at play on the websites you visit every day. And which brand guidelines feature a worm and a meatball…
Each time, she'll be joined by a guest who’s an expert in their field to help me untangle communication – and discover the subtle changes you can make to convey your ideas more powerfully in your marketing, business or brand.
Click subscribe to make sure you don’t miss an episode.
Production: Rob Birnie at Made By DBM
Host and series : Sue Keogh, Sookio
Hosted on Acast. See acast.com/privacy for more information.