2025's First Half: Flatter, Fold or Fight

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Communication Breakdown

OCR Network

56 episodes

6 days ago

Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.

The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.

Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.

All content for Communication Breakdown is the property of OCR Network and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

2025's First Half: Flatter, Fold or Fight

Communication Breakdown

29 minutes

4 months ago

2025's First Half: Flatter, Fold or Fight

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll take a halftime look at 2025, recapping six months of communication pivots, power plays, and reputational landmines. They revisit Ford's dramatic turn from tariff warnings to flag-waving patriotism, Amazon’s blink-and-deny tariff transparency saga, and Harvard's steady hand in the face of political attacks. Elon Musk's spiraling comms strategy earns him a slot as the year’s reputational loser, while Alan Garber and Harvard emerge as unlikely champions of principled messaging. The episode paints a vivid picture of today’s post-subtlety PR landscape—where performance, not prudence, is driving corporate narrative strategy.

Takeaways

Ford's strategic pivot from tariff critic to flag-waver shows how messaging must now flatter power to remain heard.
Amazon’s fast walk-back on pricing transparency reveals the cost of misreading political room temperature.
Harvard’s response to federal pressure showcases a masterclass in institutional resolve, values framing, and quiet leadership.
Elon Musk’s refusal to embrace comms strategy has left Tesla’s brand reputation untethered and declining.

Topics Mentioned
tariffs, performance communication, narrative alignment, political signaling, reputation management, CEO comms strategy, institutional voice, values framing, anti-woke backlash, DEI silence, crisis communication, corporate courage

Companies Mentioned
UnitedHealth Group, Restoration Hardware, Ford, GM, Stellantis, Amazon, Harvard University, Tesla, SpaceX, Twitter

Chapters
00:00 Midyear Recap Setup
01:00 Ford’s Patriotic Pivot on Tariffs
04:30 Silence, Strategy, and the Auto Industry
06:55 Amazon’s Blink-and-Bury PR Move
11:45 Harvard's Reputational Reframing
16:20 Standing Still vs. Flooding the Zone
18:45 Elon Musk’s PR Freefall
22:00 Strategic Isolation and Comms Collapse
25:00 Clash of the Titans: Musk vs. Trump
27:50 Wildcard Predictions for the Back Half

Episode Hashtags
#UnitedHealthGroup #RestorationHardware #Ford #GM #Stellantis #Amazon #Harvard #Tesla #SpaceX #Twitter #CorporateCommunications #ReputationManagement #CrisisComms #CEOComms #DEI #PoliticalMessaging #PublicRelations #ShawnPNeal #AdvoCast #OCRNetwork

Produced by Shawn P Neal at AdvoCast