Want to learn how to communicate with clarity and confidence so you can increase awareness, revenue, and impact? How it can help you, as a leader, level up? How can it help your team be communication rockstars? Listen in as communication expert Erica Mills Barnhart and her guests share insights, ideas, and inspiration that will get you epic results in record time.
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Want to learn how to communicate with clarity and confidence so you can increase awareness, revenue, and impact? How it can help you, as a leader, level up? How can it help your team be communication rockstars? Listen in as communication expert Erica Mills Barnhart and her guests share insights, ideas, and inspiration that will get you epic results in record time.
Ep 88: Lindsay Pedersen on the brand strategy for good
Communicate for Good
38 minutes 56 seconds
2 years ago
Ep 88: Lindsay Pedersen on the brand strategy for good
On this episode of Communicate for Good, Erica and her guest, Lindsay Pedersen, discuss the difference between brand and brand strategy, and how utilizing brand strategy as an exercise tool can help you achieve clarity about your brand. A few questions posed:
Who are you optimizing for?
What is it you are really good at bringing that customer?
What is our competitive set or your peers are not good at bringing that person?
What is your uncommon denominator?
They also discuss the many benefits of creating a clear brand, such as:
Nailing the need for your customer as opposed to focusing on multiple needs (not only is it expensive but it can erode trust from the customer)
Creating loyalty to your business and in turn being in a better position to serve, innovate and improve based on that mutually good relationship
It can help govern the decisions that you're making across the business; how you communicate it, how you innovate, how you price for it, and how you go to market
Resources Referenced:
Forging an Ironclad Brand: https://ironcladbrandstrategy.com/book
About Lindsay:
Lindsay Pedersen is a brand strategist and author of the best-selling book “Forging an Ironclad Brand.” Known for her methodical, framework-driven approach to brand building, Lindsay has advised companies from burgeoning startups to national corporations, both B2C and B2B, including Zulily, Starbucks, Zulily, IMDb and Duolingo.
Her background as a P&L owner at Clorox fostered in Lindsay a deep appreciation for using the brand as the North Star for increasing the company’s value. Lindsay arms leaders with an empowering understanding of brand, and an ironclad brand strategy, so they can grow their business with intention, clarity and focus.
Connect with Lindsay:
Website: https://ironcladbrandstrategy.com/
Email: lindsay@ironcladbrandstrategy.com
LinkedIn: https://www.linkedin.com/in/lindsaypedersen
Connect with Erica:
Website: https://claxon-communication.com/
LinkedIn: https://www.linkedin.com/in/ericabarnhart/
Email: info@claxon-communication.com
Book Time With Erica: https://bit.ly/ChatWithErica
Communicate for Good
Want to learn how to communicate with clarity and confidence so you can increase awareness, revenue, and impact? How it can help you, as a leader, level up? How can it help your team be communication rockstars? Listen in as communication expert Erica Mills Barnhart and her guests share insights, ideas, and inspiration that will get you epic results in record time.
