Thomas Coombes: You can change awareness through hope

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Comms for Good

Kenza Essalama

7 episodes

1 week ago

Comms for Good is your destination for all things social impact communications. The social impact sector has always relied on public support to further important causes. But in our digital age, the platforms and methods we use to engage our audiences are constantly evolving. So how do we keep up while staying true to our purpose? Comms for Good is here to answer that question and illuminate how good communications can be a stand alone catalyst for positive change. New episode every other Wednesday. Hosted by Kenza Essalama. LinkedIn: @Kenza Essalama Twitter: @KenzaEssalama

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Non-Profit

Business

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Thomas Coombes: You can change awareness through hope

Comms for Good

28 minutes 34 seconds

2 years ago

Thomas Coombes: You can change awareness through hope

In this episode of Comms for Good, I speak to Thomas Coombes about his influence in pioneering the hope-based communications approach. We delve into:

The purpose of hope in an increasingly worrying political landscape
The challenges of conveying urgency while remaining optimistic
How to overcome and subvert the obstacles of a social media system which rewards negativity and sensationalism

Thomas is a global communications strategist who has spent 15 years working in political communications for Amnesty International, Transparency International, the European Commission, and global PR firm Hill & Knowlton. Check out the hope-based comms website and follow Thomas on LinkedIn.

To keep up with Comms for Good, follow me on LinkedIn and Twitter!