What do top brokers really look at when evaluating a market?
In this episode, we sit down with Anthony Humphress, a commercial real estate powerhouse out of Lexington, KY, to unpack what makes a secondary market thrive — and the blind spots brokers often miss.
We dive into:
🔹 Why Lexington is outperforming much larger markets
🔹 Anthony’s tenant-focused approach to brokerage
🔹 How to think like a strategist, not a tour guide
🔹 The real reason deals fall apart
🔹 Lessons from decades of CRE experience
If you’re a broker, investor, or advisor — this episode will sharpen how you see your market.
🎬 Chapters
00:00 - Intro: Who is Anthony Humphress?
02:45 - How Lexington punches above its weight
08:20 - Anthony’s tenant-first mindset
12:55 - What most brokers get wrong about market analysis
17:30 - How to build trust with tenants and landlords
22:40 - The real reason deals fall apart
27:10 - Lexington’s retail momentum and future outlook
32:05 - Why Anthony loves secondary markets
36:40 - What great brokers do differently
41:15 - Closing thoughts & advice for new brokers
44:20 - Outro
🎙 Hosted by Timmy & Bo Barron
📺 Subscribe for more: youtube.com/@commerciallyspeaking
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#CRE #CommercialRealEstate #Brokerage #LexingtonKY #SecondaryMarkets #TenantStrategy
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Resources Mentioned In This Episode