Everyone knows the names Knakal, Santomassimo, and Azor… but do you know the woman behind their content?
In this episode, we sit down with Mo Regalado, founder of Movo Media, and her content strategist Fly Jamerson, to pull back the curtain on how CRE’s most respected professionals build their online presence — and how you can too.
We talk:
🔹 What brokers are doing wrong on LinkedIn
🔹 Why you are your brand (not your brokerage)
🔹 How Mo became the content voice of CRE royalty
🔹 The Fly test: Would you actually watch this?
🔹 The #1 thing you need to grow on social
Whether you’re a new broker, seasoned investor, or just want to get noticed in CRE — this one’s for you.
🎙 Hosted by Timmy & Bo Barron
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Resources Mentioned In This Episode
00:00:00 - Cold Open00:01:16 - Welcome00:05:02 - The Woman Behind Bob Knakal’s, Beth Azor’s and Rod Santomassimo’s Socials00:06:37 - Getting Fired for Calling Somebody a “Douche Canoe”00:09:36 - The Beth Azor Interview00:12:28 - AD - CRE Investor Coach (Link in Shownotes), Site To Do Business https://stdb.com00:13:44 - How Much Level Of Control Do You Have?00:15:31 - Why Bo And Timmy Have A Podcast00:16:56 - When Did Fly Arrive?00:20:27 - Most Common Social Media Mistakes You See Broker’s Make00:20:45 - 1. Posting & Ghosting00:22:06 - Is Youtube Considered Social Media?00:23:54 - 2. Not Being ‘Social” On Social Media00:25:26 - Advertising Vs Content Marketing00:28:11 - The 1st Thing You Should Do To Start00:28:35 - Identify Your Audience00:29:03 - Create 5 Content Pillars (Buckets)00:29:21 - Deal Stories00:30:08 - Personal Interests00:31:45 - Voice Memos00:33:00 - Have Fun! (ie Bob Knakal Hot Tub Video)00:34:42 - Dealing with The Haters00:39:31 - Give it 90 Days00:45:08 - The Conduit btw Interest & Conversion00:46:55 - AD - Site To Do Business (https://STDB.com)00:47:34 - Conversations Your Having With Prospects & Clients Should Be The Content You Create For Social Media00:49:51 - How To End Your Piece Of Content00:53:07 - You Have To Start00:55:22 - Critiquing How Bo Engages With Social Media01:00:40 - Followers Don’t Matter Anymore!01:04:41 - Monroe’s Motivated Sequence01:08:57 - Provide Value and The 3 Es: Education, Entertain, Engage01:11:49 - We Connect With Humans, Dumb Ass01:13:32 - What Is The Point? Why Do Social Media?01:19:36 - Being Well Known Makes Everything Easier!01:21:25 - https://MoVoMediaMarketing.com01:23:59 - Rapid Fire Questions01:27:12 - Final Word01:28:00 - Outro