What happens when you mix AI, hyperlocal intel, and one of the fastest-growing land brokers in Texas? You get Josh Bryan—a CRE pro who turned spreadsheets into a digital map room and land deals into generational wealth.
In this episode, we dive deep into how Josh went from an ad agency guy to what Bo calls “the Bob Knakal of Texas land.” You’ll learn how he’s tracking entitlements, planning for development, and navigating the politics of zoning like a master. We also get into how AI is changing the game, why brokers must become consultants, and how the next generation of CRE leaders will need to think differently to survive.
Whether you’re a land broker, developer, or just trying to understand what the hell entitlements are—this is the episode for you.
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⏰Time Code⏰
00:00:00 - Cold Open00:03:18 - Welcome00:04:07 - Mom Gave Me A Ride To Work Today00:05:37 - Tell Us About Josh Bryan00:07:16 - If I’m Honest, Land Bores Me00:08:00 - Josh Bryan Origin Story00:16:26 - Unpacking “Entitlements”00:17:56 - It’s A Long Drawn Out Process00:22:30 - “The Process Goes Like This”00:28:24 - The “Bob Knakal” of Land In TX00:28:59 - How Josh Is Using Data To Drive Business00:30:43 - This Is One Of Those Deal Stories.00:37:46 - The Digital “Map Room”00:41:13 - How Do You Even Use Google Maps For This?00:42:36 - No Better Time To Specialize In Data Than Right Now00:46:34 - Are you Concerned Ai Will Eliminate The Need For A Broker?00:51:16 - How The Different Generations Are Using Ai00:53:20 - Tell Us About Liam01:04:57 - How Robert Downy Jr. Got Away With Black Face