Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.

This week on Commercial Real Estate Secrets, I sit down with my friend James Milner, CCIM, a commercial real estate broker out of North Carolina with Appalachian CRE.
James and I met nearly two years ago at the CREI Summit, and we’ve stayed connected ever since. In this episode, we catch up on his CRE journey—from stepping into the content game on TikTok to earning his first six-figure commission after years of consistency.
🔑 What We Cover:
💡 This Week’s Tip:
If you’re using CoStar, start searching under-contract properties—not just active listings. That little move led me to a deal I just sent out for signature. Hack your tools.
🤫 James’s CRE Secret:
Public records. From development intel to transaction data, James walks through how he uses public records as one of the most underutilized tools in our industry.
Connect with James: Linkedin | X
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