In this episode of Commercial Real Estate Millionaires, we sit down with Mark Schuler—architect, multifamily developer, and principal of SGRE Investments—for a masterclass in real-world commercial real estate growth. From his 38-year career in architecture to operating 4,000+ multifamily units, Mark shares hard-won wisdom on market strategy, operations, and preparing for economic turbulence.
You’ll hear how Mark pivoted from designing buildings to owning them, how he's navigating the stark differences between blue-state and red-state investing, and why operational efficiency—not flashy proformas—is the true engine of success.
💡 What You'll Learn:
How Mark’s architectural background became his superpower in CRE development
Why he exited Seattle and scaled operations in pro-landlord Houston
The real cost of poor operations and why SGRE manages everything in-house
How his firm controls supply chains (yes, they import countertops direct!)
What to watch in the bond market and why he's bracing for a potential black swan
🛠️ Featured Strategies:
Value-Add investing with $18K/unit renovations
Underwriting discipline: No “blue sky” pro formas
Tax mitigation via cost segregation and depreciation
Building NOI through rent bumps and cost control
Investor protection through operational ownership
Whether you’re an aspiring passive investor or an active operator, this episode is loaded with insights from a seasoned pro who’s been through multiple cycles and knows how to navigate what’s ahead.
Resources & Links:
Connect with Mark Schuler and SGRE Investments:
🌐 https://www.shulerarchitecture.com
🔗 https://www.linkedin.com/in/shulerarchitecture/
Discover tools & resources for CRE investors: [WiseInvestorVault.com]
Join our CRE mentorship community: [WiseInvestorCollective.com]
🎧 Subscribe to Commercial Real Estate Millionaires on [Apple Podcasts], [Spotify], or your favorite platform and don’t forget to leave a review if you’re getting value from the show!
📩 Have a question or want to recommend a guest? Reach out at: Podcast@WiseInvestorCollective.com