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Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Sam Hollis and Marcus Ahmad
134 episodes
6 days ago
Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast for professional headshot and brand photographers. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from a community of industry experts.
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Marketing
Business
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All content for Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the property of Sam Hollis and Marcus Ahmad and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast for professional headshot and brand photographers. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from a community of industry experts.
Show more...
Marketing
Business
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The Ultimate Flash Kit for a Commercial Photographer
Commercial Photographer: Your Guide to Marketing, Creativity and Growth
18 minutes 6 seconds
3 months ago
The Ultimate Flash Kit for a Commercial Photographer

 Marcus says that Flash used to be challenging many years ago. But now life is much simpler. Sam asks about Chinese copy brands, but Marcus says that with modern lighting, the Chinese equipment isn’t a copy; they are the originators. Marcus is going to be talking about Godox lighting, which is sometimes known by a couple of other brand names. He is going to give anideal kit to have with you. Marcus says you want your lighting all to be the same brand; otherwise, your lights will not communicate with each other, so this is essential.

A handheld or on-camera mounted flash is what we are goingto talk about first. Sam digs out one of these from his cupboard. Marcus says these simple flashes are great and often five times cheaper than the camera brand flashes. Godox’s camera flash is called the V1. This is the basic start, and it goes onto the hot shoe of your camera. The next level up is to get aremote that goes onto your hot shoe. That allows you to put your flash where you want; it is no longer tied to the camera. Once you have a remote, all other flashes need to be the same brand to communicate with the remote.

The next thing needed is a main light. Marcus recommends that if you get one, then a Godox pro light, which is near the top of the range, is worth getting. The flash head is very large on the Godox pro range, which Marcus likes. The flash head is also diffuse, and the glass is diffuse, not clear. Marcus also says he recommends going for a high-power flash. The main reason is that the batteries are so good and have almost no time to recharge between shots. Marcus also says that some of these lights can also separate the light and battery, so the lighter light can be on a stand without the battery being on the stand too.
Finally, Marcus talks about a modifier. A modifier goes onto the light to modify it. Marcus says the best modifier to get is an umbrella.  Marcus doesn’t recommend the Godox umbrella.He recommends going for a more expensive umbrella. He says they last longer, and reflective material is better. He recommends getting an umbrella that is at least 1 metre across. There is also an alternative to an umbrella, which Marcus describes.


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Commercial Photographer: Your Guide to Marketing, Creativity and Growth
Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast for professional headshot and brand photographers. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from a community of industry experts.