On this week's episode, the hosts dive into the world of email marketing and how it can be a powerful tool for photographers to generate leads and grow their business. The conversation goes beyond simple newsletters, revealing how smart strategies can automate your marketing efforts and significantly boost your bottom line.
Three Things You'll Learn This Episode:
- How to Warm Up Leads Automatically: Discover the power of email automations and how to set up a series of emails that build a relationship with potential clients after they download a free resource from your website. You'll learn how to use these sequences to move people from a cold contact to a warm lead ready to book with you.
- The Secret to Retaining Clients: Find out how an automated email sequence can keep you in touch with past clients. By continuing to provide value after a photoshoot, you can increase customer loyalty, encourage repeat business, and sell additional services they might not know you offer.
- The Power of Tags and Triggers: Learn the simple but effective system of using tags and triggers within your email platform to segment your audience. This helps you send the right message to the right person, so you never look unprofessional by sending a promotional email to someone who's already bought from you.
If you like this episode you'll probably also like:
How to grow your mailing list
What to do with your mailing list
