In this episode of Commerce Today, we dive into how generative AI is transforming e-commerce personalization. Discover how AI tools are making it easier for brands, especially small and mid-sized businesses, to offer Amazon-level personalization without hefty infrastructure. We discuss why personalization is crucial, how AI can infer customer preferences even without logins, and the significant impact on customer engagement and business revenue. Learn practical steps and examples from leading brands on leveraging AI for personalized marketing, product recommendations, and more. Tune in to stay ahead in the AI-driven e-commerce landscape!
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