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Commerce Media Matters
Vudoo
18 episodes
5 days ago
Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity. From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarm...
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Marketing
Business
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All content for Commerce Media Matters is the property of Vudoo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity. From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarm...
Show more...
Marketing
Business
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Why Brands Still Don’t Get Retail Media
Commerce Media Matters
51 minutes
2 weeks ago
Why Brands Still Don’t Get Retail Media
Nick Morgan and Paul Blackburn welcome strategist, writer, and retail-media advisor Colin Lewis for a rapid-fire tour through creativity in retail media, why “conversion everywhere” should be your mantra, and how AI & LLMs are reshaping search and shoppability. Drawing on decades of experience in strategy, teaching, and marketing leadership, Colin makes the case that innovation is everywhere—and that retail media is its own channel with its own language. What you’ll learn from this episod...
Commerce Media Matters
Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity. From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarm...