Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity. From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarm...
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Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity. From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarm...
A WARC Through the Megatrends of Media and Advertising with Alex Brownsell
Commerce Media Matters
33 minutes
3 months ago
A WARC Through the Megatrends of Media and Advertising with Alex Brownsell
Alex Brownsell, Head of Content at WARC Media & Digital Commerce, enters the Commerce Media Matters booth to unpack the trends he’s observed and the industry directions he’s forecasted. From the rise of “commerce everywhere” to the ongoing frustrations around measurement and standardisation, one hot topic keeps showing up: the never-ending debate between brand and performance. Has the line finally blurred for good? As these trends play out, Alex believes that the industry still needs to s...
Commerce Media Matters
Recorded live at SXSW Sydney, this special crossover between Commerce Media Matters and Mind the Model podcast brings together Paul Blackburn, Nathan Guerra, and Emily Crone for a conversation about the collision of AI, commerce, and creativity. From agentic shopping and retail media’s next evolution to copyright, deepfakes, and data power plays, the trio unpack how AI is reshaping the way we buy, sell, and tell stories. It’s equal parts thought-provoking, entertaining, and a little bit alarm...
