🍛 VICTORIA HO // KHALO CO-FOUNDER

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Commerce is Chaos

Samantha Rose

26 episodes

1 week ago

Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday? Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own. Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.

All content for Commerce is Chaos is the property of Samantha Rose and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Management

🍛 VICTORIA HO // KHALO CO-FOUNDER

Commerce is Chaos

49 minutes

3 weeks ago

🍛 VICTORIA HO // KHALO CO-FOUNDER

Victoria Ho brings a rare dual perspective to consumer brands—over a decade consulting for CPG companies through Sherpa CPG, and now building her own Ayurvedic cooking paste brand, Khalo, after a personal health journey through chemotherapy led her back to ancient wellness principles.

🔧 The Consultant-to-Founder Transition - Insights on what changes when you move from advising brands to building your own

📊 Extended Development Strategy - Why spending significant time perfecting product before launch can work in CPG

🤝 Category Creation in Established Markets - Approach to introducing Ayurvedic cooking pastes where no shelf set exists

⚙️ Premium Ingredient Positioning - Decision framework for choosing organic US olive oil over cheaper alternatives

📈 Multi-SKU Launch Strategy - Why launching with three products instead of one made sense for this brand

🎯 Personal Story as Brand Foundation - How authentic health transformation drives product development and customer connection

Whether you're transitioning from consulting to building, creating new categories, or integrating personal mission with business strategy, Victoria's experience offers a masterclass in applying professional expertise to personal ventures.

Perfect for: CPG consultants considering their own brands, health-focused entrepreneurs, category creators, premium positioning strategists

Guest: Victoria Ho - Co-founder, Khalo
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on tactical frameworks that drive measurable business outcomes. Subscribe so you never miss an episode.