Blakely and Jordan have built SaladSprinkles into a distinctive category-creating CPG brand, launching sprinkle-sized rice puffs that are replacing croutons with their #NoMoreCroutons positioning. Within their first year, they successfully launched three SKUs, built customer loyalty, and exhibited at major trade shows while bootstrapping their growth.
🔧 Category Creation Framework - Step-by-step process for identifying and validating white space in established markets
📊 Multi-SKU Launch Strategy - Systematic approach to determining optimal product variety without operational chaos
🤝 Co-Manufacturing Management - Framework for evaluating and managing specialty food production partners
⚙️ Bootstrap Trade Show Strategy - Tactical approach to maximizing trade show ROI on limited budgets
📈 Customer Education Playbook - Methods for building awareness when creating new product categories
🎯 DTC to Retail Transition - Operational frameworks for scaling from direct-to-consumer into retail partnerships
Whether you're launching an innovative product in an established category or creating an entirely new market segment, Blakely and Jordan's frameworks will help you validate, launch, and scale category-creating products.
Perfect for: Early-stage CPG founders, specialty food entrepreneurs, category innovators, bootstrap-growth operators
Guest: Blakely and Jordan - Co-founders, SaladSprinkles™
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce
This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.
