🍷 ALLISON LUVERA // JULIET WINE CO-FOUNDER & CEO

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Commerce is Chaos

Samantha Rose

26 episodes

1 week ago

Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday? Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own. Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.

All content for Commerce is Chaos is the property of Samantha Rose and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Management

🍷 ALLISON LUVERA // JULIET WINE CO-FOUNDER & CEO

Commerce is Chaos

49 minutes

2 months ago

🍷 ALLISON LUVERA // JULIET WINE CO-FOUNDER & CEO

Allison Luvera has built Juliet into a category-disrupting wine brand that's completely reimagined boxed wine. She's raised $6 million, achieved 150% year-over-year growth, scaled to 700+ retail doors including Costco and Whole Foods, and is projecting revenue to triple between 2024 and 2025. Taking luxury marketing principles from her years at Pernod Ricard working on brands like Perrier-Joüet and The Glenlivet, she's transformed a stigmatized product category into award-winning luxury wine.

🔧 Premium Positioning Framework - Approach to maintaining luxury brand principles while scaling affordably across different formats and price points

📊 Innovation-Speed Balance Strategy - Decision framework for when to invest heavily in product differentiation versus prioritizing speed to market

🤝 DTC-to-Retail Transition Management - Process for operationally managing the shift from controlled customer experience to retail partner relationships

⚙️ Complex Distribution Navigation - Framework for building distributor relationships and navigating three-tier alcohol industry requirements as a new brand

📈 Competitive Efficiency Development - Methods for building operational efficiencies that enable quality competition against massive scale advantages

🎯 Channel Diversification Strategy - Approach to opening entirely new use cases and non-traditional venues for existing product categories

Whether you're repositioning stigmatized product categories or scaling luxury brands affordably, Allison's frameworks will help you navigate complex distribution, balance innovation with speed, and build operational infrastructure for aggressive growth.

Perfect for: Beverage brand founders, luxury CPG operators, category disruptors, DTC-to-retail scalers

Guest: Allison Luvera - Co-founder & CEO, Juliet Wine
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce

This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.