In this solo episode, Mikko Rekola, Chief Evangelist at Woolman, dives into the latest trends shaping the Shopify App Store in 2025. Covering insights from both merchants and app vendors, Mikko explores what’s hot, what’s overrated, and the key pitfalls to avoid. And of course, he steps back to look at the bigger picture — where is the Shopify app ecosystem heading next?
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