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How a late-night craving for ice-cream unlocked an epiphany for Unilever’s Amy Brix
Commerce Connect Podcast
31 minutes
3 years ago
How a late-night craving for ice-cream unlocked an epiphany for Unilever’s Amy Brix
If the idea of getting a late-night delivery of Ben & Jerry’s ice cream to your doorstep sounds appealing, you can thank Unilever’s Amy Brix for making it a reality for European customers. Now Director of Ecommerce in Germany for Unilever, Brix is responsible for the overall execution of Unilever’s ecommerce strategy in Germany. Brix sat down with Digital River’s CMO, Ted Rogers, to talk about ecommerce trends, and what that means for shoppers craving convenience.