This week on Commerce Confidential - APAC Edition, we're diving into the fascinating world of AI with Daniel Hulme, CEO of Satalia, a WPP company. Join host Aadit Bimbhet as he chats with Daniel about the real potential of AI for brands and agencies. Get ready to unpack some surprising truths, like why automation isn't as intelligent as we think and how AI can revolutionize content creation.  Daniel also gives us a sneak peek into WPP Open, an AI-powered marketing operating system, and reveals how Satalia's unique approach to machine learning is giving brands a competitive edge. Don't miss this insightful conversation about the future of AI in marketing!