“Why” can often feel like the word less traveled in marketing. Yet, it’s one of the most revealing questions to ask. Brent Baldwin, Founder of NYOO Agency, lives by the word “why,” curious to uncover the intent behind campaigns, messaging, and data-driven tactics. In this episode, Tom and Kyle chat with Brent to discuss his “why” philosophy, the reason leadership resiliency is often tied to “ego,” and strategies for brands to differentiate themselves in the market.
