Shifting Gears To DTC | Marina Parejo

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Commerce Chefs

pb+j

37 episodes

1 week ago

What does it take to create a magical ecommerce brand? Join hosts Kyle and Tom as they pit the world’s most intriguing DTC visionaries -- the “Commerce Chefs” -- with provoking questions to uncover the secret ingredients that make brave brands enduring classics. Whether you’re a seasoned eComm leader or an up-and-coming maverick, each episode will find something unexpected at the intersection of passion, performance, and leadership in practice. Tune in now! Check out our website commmercechefs.com and follow us on social media @commercechefs. Proudly produced by pb+j. Check us out at https://addpbj.com/

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Shifting Gears To DTC | Marina Parejo

Commerce Chefs

45 minutes 28 seconds

4 years ago

Shifting Gears To DTC | Marina Parejo

Shifting your entire business model in the midst of a global pandemic may seem like a daunting task. But, as Marina Parejo can attest, it can also be equally rewarding. Listen to Kyle and Tom’s unaired interview with Marina, the former Head of E-Commerce at O2 Industries, as she candidly discusses their pivot from B2B to DTC as COVID-19 broke out, resulting in a whopping 24,000% growth. The three chat about how DTC founders can cut the jargon and optimize their marketing strategies to get tangible results and how Marina approached everything from positioning to retention.