Mobile shopping, owned marketing, and what’s next for eComm in a handheld world.What do branded M&M’s, quiz apps, and phone addiction have in common? Not much, but Episode 5 sees Tom and Kyle riff with the co-founder of Tapcart on these issues—and more importantly on the shifts in mobile shopping across the world, how experience and convenience win with shoppers, and where consumers on the go are heeded so DTC brands can be poised to win big. They double ‘tap’ on some big topics that fit right in the plam of your hand. Learn more about our guest:Sina Mobasser, Co-Founder of Tapcart:  https://www.linkedin.com/in/mobass/