Launching a DTC Brand from the Outside In

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Commerce Chefs

pb+j

37 episodes

1 week ago

What does it take to create a magical ecommerce brand? Join hosts Kyle and Tom as they pit the world’s most intriguing DTC visionaries -- the “Commerce Chefs” -- with provoking questions to uncover the secret ingredients that make brave brands enduring classics. Whether you’re a seasoned eComm leader or an up-and-coming maverick, each episode will find something unexpected at the intersection of passion, performance, and leadership in practice. Tune in now! Check out our website commmercechefs.com and follow us on social media @commercechefs. Proudly produced by pb+j. Check us out at https://addpbj.com/

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Launching a DTC Brand from the Outside In

Commerce Chefs

34 minutes 52 seconds

3 years ago

Launching a DTC Brand from the Outside In

How a self-run pandemic start-up leaned into ritual, community, and holistic self-care to grow.Attention new DTC founders! In the fast-paced world of eCommerce, time is of the essence. But what is the essence of time? Kyle and Tom talk with skincare and retail veteran, Rene Jaidi Harding, Founder of Skin Amity, to explore the idea of slowing things down at the start-up stage. Rene and the guys touch on product-market fit, hand-crafted education around products, and leaving space to allow each micro-interaction with customers to serve a larger purpose.Learn more about our guest:Rene Jaidi Harding, Founder of Skin Amity: www.SkinAmity.com