Dissecting Disruption | Geoff Cottrill

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Commerce Chefs

pb+j

37 episodes

1 week ago

What does it take to create a magical ecommerce brand? Join hosts Kyle and Tom as they pit the world’s most intriguing DTC visionaries -- the “Commerce Chefs” -- with provoking questions to uncover the secret ingredients that make brave brands enduring classics. Whether you’re a seasoned eComm leader or an up-and-coming maverick, each episode will find something unexpected at the intersection of passion, performance, and leadership in practice. Tune in now! Check out our website commmercechefs.com and follow us on social media @commercechefs. Proudly produced by pb+j. Check us out at https://addpbj.com/

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Dissecting Disruption | Geoff Cottrill

Commerce Chefs

42 minutes 19 seconds

4 years ago

Dissecting Disruption | Geoff Cottrill

The word disruption gets thrown around in the commerce world more than a ‘hot-potato’ at a pre-school; but what does it actually mean? In the last episode of the Commerce Chefs summer series, Kyle and Tom sit down with Geoff Cottrill in a fascinating unaired conversation. This titan of marketing and former SVP at Converse and Starbucks breaks down disruption and discusses the unlocked benefits it holds for your brand. They discuss what the future of branding really looks like, how new marketing leadership can either enhance or diminish your brand value, and the utmost importance of creating long-lasting relationships with your customers.

Learn more about Geoff Cottrill here: https://www.linkedin.com/in/geoffreycottrill/