Design-Driven Growth

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Commerce Chefs

pb+j

37 episodes

1 week ago

What does it take to create a magical ecommerce brand? Join hosts Kyle and Tom as they pit the world’s most intriguing DTC visionaries -- the “Commerce Chefs” -- with provoking questions to uncover the secret ingredients that make brave brands enduring classics. Whether you’re a seasoned eComm leader or an up-and-coming maverick, each episode will find something unexpected at the intersection of passion, performance, and leadership in practice. Tune in now! Check out our website commmercechefs.com and follow us on social media @commercechefs. Proudly produced by pb+j. Check us out at https://addpbj.com/

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Design-Driven Growth

Commerce Chefs

42 minutes 41 seconds

3 years ago

Design-Driven Growth

How customer-centred design can be a recipe for your most poignant customer insights. Episode 2 features an in-depth and delicious chat with Bianca DiPietro, Design & Creative Lead at Hello Fresh. Like millions of people, you might enjoy these meal kits on the weekly, but what you might not know is how Hello Fresh leverages design thinking and customer testing to push their market hold open. The guys explore scaling, sustainability, challenging the status quo when it comes to supply chain, and disrupting entrenched markets through deep customer insights. Kyle and Tom also uncover some of Bianca’s secret ingredients for turning growing customer expectations into customer delight. Learn more about our guests: Bianca DiPietro, Design & Creative Lead at Hello Fresh: https://www.linkedin.com/in/bianca-dipietro-rgd-52597133