CRO-M-G-!

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Commerce Chefs

pb+j

37 episodes

1 week ago

What does it take to create a magical ecommerce brand? Join hosts Kyle and Tom as they pit the world’s most intriguing DTC visionaries -- the “Commerce Chefs” -- with provoking questions to uncover the secret ingredients that make brave brands enduring classics. Whether you’re a seasoned eComm leader or an up-and-coming maverick, each episode will find something unexpected at the intersection of passion, performance, and leadership in practice. Tune in now! Check out our website commmercechefs.com and follow us on social media @commercechefs. Proudly produced by pb+j. Check us out at https://addpbj.com/

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CRO-M-G-!

Commerce Chefs

43 minutes

3 years ago

CRO-M-G-!

The exciting world of Conversion Rate Optimization and the secrets to making it work for you! We are back! In our Season 2 opener, Kyle and Tom dive into the world of CRO: Conversion Rate Optimization. The bad jokes and light-heartedness continue as they bring in CRO veteran, Joris Bryon (Founder of Dexter Agency), to vamp alongside them. Conversion rate optimization is so much more than just driving conversions on a site and we explore some insights on the topic as well as some immaculate tips based on his years of experience. Kyle and Tom also touch on thoughts surrounding CRO ‘Best Practices’, why you should approach them with caution, the dangers of assumptions in eComm, and the importance of A/B testing. Learn more about our guest: Joris Bryon, Founder of Dexter Agency: https://www.linkedin.com/in/jorisbryon