Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.
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Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.
The European AI Landscape: Balancing Ethics and Innovation with Michele Caruso
Commerce Beyond Borders
38 minutes 3 seconds
8 months ago
The European AI Landscape: Balancing Ethics and Innovation with Michele Caruso
In this episode of Commerce Beyond Borders, hosts Renee Hartmann and Chris Baker welcome Michele Caruso, professor of AI and data marketing at the University of Paris Saclay and LIUC in Milan. Drawing from his extensive experience as former senior head of data and CX at WPP and as a consultant at Accenture and EY, Michele shares valuable insights into Europe's approach to AI adoption, ethical considerations, and competitive landscape in the global market.
Key Topics Discussed:
Europe's balanced approach to AI development: maintaining strong ethical standards while remaining competitive globally
Comparison of AI innovation approaches across regions: US ("fail fast, learn faster"), China (constraint-driven), and Europe (regulation-focused)
How regulatory constraints can potentially drive innovation in different ways
The multi-level pyramid of AI applications: from discovery and generation to optimization
The importance of balancing human and artificial intelligence rather than simply replacing human roles
How luxury brands like Pernod Ricard and Moet Hennessy are successfully implementing AI in creative marketing
Commerce Beyond Borders
Hosted by Renee Hartmann and Chris Baker, Commerce Beyond Borders is a future-forward perspective on the rapidly evolving world of commerce and global growth strategies, providing critical insights, innovative tactics and transformative trends shaping the future of global commerce.
