In this episode of Commerce Beyond Borders, William Bao Bean, Managing General Partner of Orbit Startups, shares deep insights from his 28-year journey investing in emerging markets. Orbit Startups focuses on technology-driven impact across Southeast Asia, South Asia, the Middle East, and Latin America. Bao Bean challenges conventional thinking about emerging markets, emphasizing that success comes not from simply copying developed market models, but through careful localization and data-driven experimentation.  The discussion covers crucial topics including: The importance of measured cross-border expansion Why traditional digital marketing models often fail in emerging markets Innovative approaches to e-commerce and creator economies The impact of AI on different economic segments