In this episode of Commerce Beyond Borders, hosts Renee Hartmann and Chris Baker sit down with Lynn Power, a former advertising executive turned entrepreneur behind several innovative beauty ventures. After decades in the ad world, Lynn took the leap into entrepreneurship — launching MASAMI, a premium clean haircare brand rooted in Japanese seaweed ingredients, and Isle de Nature, a luxury bee-powered home fragrance line. Most recently, she founded the Power Beauty Collab, a collective of 65+ indie clean beauty brands that work together on retail activations, co-marketing, and content creation. We cover: 🌿 How Lynn built MASAMI and the Japanese ingredient story behind the brand 🐝 Why she launched Isle de Nature and the role of luxury home fragrance in her portfolio 🛍 How the Power Beauty Collab is rewriting the rules for indie brands through shared shelves, events, and campaigns 📣 Lessons learned from live shopping, influencer partnerships, and content strategies 💡 What really matters to today’s beauty consumers (spoiler: results > founder stories) ⚖️ The realities and challenges indie brands face in the current retail environment Whether you’re growing a beauty brand, exploring new retail models, or curious about what it takes to build with integrity and innovation, Lynn’s story offers both inspiration and practical insight. 🔗 Tune in to hear how indie brands are proving that collaboration is the new competition.