Look out Facebook and Instagram, TikTok is here to take over the world of social media. In January 2020, TikTok was the most downloaded non-game app worldwide. Its dominating presence has only increased as people all over the world use it to pass time while social distancing. In this episode, Brooke and Marissa explain what TikTok is, why it has become so popular, and how businesses can incorporate it into their own social media strategies. Jenna Powitz, our TikTok channel manager, also reveals how TikTok has been implemented at The Agency. 

**Correction: Brooke says it was the Washington Posts's CMO who brought TikTok to the organization. It was actually Dave Jorgenson, the Washington Post's video editor.