Comedy Masterclass is a show where Danielle Krage interviews creators about the craft of writing comedy. Experts include comedy writers and creators from the worlds of fiction, films, series, live shows and more.
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Comedy Masterclass is a show where Danielle Krage interviews creators about the craft of writing comedy. Experts include comedy writers and creators from the worlds of fiction, films, series, live shows and more.
Heidi Vanderlee (A guide to PR for comedy creators)
Comedy Masterclass
38 minutes 9 seconds
1 year ago
Heidi Vanderlee (A guide to PR for comedy creators)
Danielle Krage interviews Heidi Vanderlee, founder of Positive Jam – a public relations firm specialising in comedy, podcasting, film, live entertainment, and social justice. Heidi has worked in entertainment and PR for more than a decade; in this conversation, she shares insights that will benefit comedy writers and creators.
Chapters:
00:00 Introduction to Heidi Van Der Lee and Positive Jam
03:00 The Importance of Relationship Building in PR
06:08 Common Mistakes in PR
08:53 Timelines and Planning Ahead in PR
12:50 Positive Jam's Focus on Traditional Media
15:23 Including PR in the Creation Process
20:09 The Changing Media Landscape
22:31 Positive Developments in the Media Industry
25:26 Authenticity and Ideals in Creative Work
30:20 Catching Attention and the No Press is Bad Press Concept
33:44 Balancing Attention-Grabbing and Authenticity
35:35 Trusting Your PR Professional
You can find out more about Heidi and Positive Jam here:
www.positivejampr.com
https://x.com/positivejampr
https://www.instagram.com/positivejampr
You can find the transcript at:
https://comedymasterclass.com
And Danielle’s socials here:
https://twitter.com/daniellekrage
https://www.instagram.com/dekrage
Comedy Masterclass
Comedy Masterclass is a show where Danielle Krage interviews creators about the craft of writing comedy. Experts include comedy writers and creators from the worlds of fiction, films, series, live shows and more.
