On this episode of Colours of Social Media podcast, host Enoch Robot Boy Aia Jr. is joined by Naomi Yeke, a product marketer and PR and communications specialist, for her podcast debut. They delve into the critical topic of product descriptions and their impact on sales, exploring how these often-overlooked elements can either drive conversions or quietly hold brands back.
Naomi shares her expertise on crafting descriptions that sell, emphasizing the importance of leading with benefits over features to create a personal connection with customers. She highlights the need for clarity and simple language, cautioning against jargon and overly technical terms unless the audience demands it.
Listeners will discover strategic tweaks in language and layout, including breaking up text and using bolding for readability, and how an action-oriented messaging strategy can drive conversions.
The discussion also covers utilising the FAB (Feature, Advantage, Benefit) framework, leveraging AI tools for refinement and variety whilst stressing the crucial role of human editing for context and nuance, and the value of A/B testing to inform messaging decisions.
Tune in to discover how to rethink your product descriptions for big shifts in performance.
Links from this Episode.