Want to venture into Digital Marketing? Just do it!
In this flashback episode, Michael Bedzra send listeners through how to earn GHC 800 in 2 weeks if you start learning Social Media Marketing today.
In this Flashback episode, Michael outlines how he got into Digital Marketing. Starting as an Intern at Workspace Global. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Solving Ad Fatigue with Rewarded Attention by AdTones. Listen to the full episode here: https://open.spotify.com/episode/4hMi5txm0Ws01viJ658qDD?si=Tw1Smn2LTLSz4iHcRGfEAA
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Yaw is the Ops Lead in the commercial rollout of AdTones, an Ad Tech that rewards the audience for their attention. Yaw explains how AdTones works. Listen to the full episode here: https://open.spotify.com/episode/4hMi5txm0Ws01viJ658qDD?si=Td9py8q5TmSjI_cTyuZ2qA
_______________________________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
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Five years ago, Michael Bedzra was just volunteering at Mobex 2019, and was handed a Twitter account with zero experience. Within two days, the event's hashtags were trending number one in Ghana. That single moment sparked something big, leading Michael to land his first shot at Workspace Global with no marketing degree, just pure drive.
In this revealing episode of Colours of Social Media, Michael Bedzra, now a Growth Marketer for a top UK brand, shares the uncensored truth about building a successful career from the ground up. If you've ever wondered whether you need a traditional degree to make it in marketing, this episode is for you!
Michael, who actually studied Business Administration, busts the myth that formal education is necessary for digital success. He reveals his core motivation was simply "Hunger". He walks us through his journey, including the shocking moment he failed a job interview because he couldn't answer the question: "What is the hashtag?".
Michael's journey proves that passion, consistency, and curiosity can open doors even without a traditional background. Learn how he built a strong freelance income (reaching 7,000 GHS monthly at one point) and his essential advice for aspiring, self-taught marketers
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Timestamps
00:00 Intro
01:15 Michael's Early Beginnings
04:50 Michael Breaks into Marketing
08:30 Learning Marketing without a Degree
12:20 Freelance Beginnings
15:40 Freelance Success
20:10 Growth Markter Role at a Top UK Firm
24:50 Giving back to the Marketing Community in Ghana
28:15 Advise for Aspiring Marketers
30:00 Outros
Connect to Michael Bedzra on LinkedIN
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
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Yaw talks about how it all started for him in this flashback episode. Watch
the full episode here:
https://youtu.be/PZD5-YOmVx8
Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Bing-watch August's episodes featuring Alex Lartey and Naomi Yeke.
From BildX Studios, this is Colours of Social Media — the podcast for marketers who believe in digital.In this flashback clip, Naomi Yeke (Product Marketer & PR/Comms Specialist) breaks down one of the most important lessons in copywriting: the difference between features and benefits.Most businesses focus on what their product does… but what customers really want to know is how it makes their lives better. Naomi explains the simple shift you can make to turn plain product descriptions into powerful sales drivers.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Support the ShowBuy a cup of Coffee for Enoch and his Guests:
Watch this Episode on YouTube
In this episode, I’m joined by Yaw Antwi Owusu, @yawantwiowusu , a Product Ops leader working at the intersection of media, technology, and growth. Yaw is currently leading the commercial rollout of Adtones in Ghana, a telco-powered audio advertising platform built with MTN, and also runs Building Bytes, a podcast spotlighting Ghana’s digital economy.
We dive into the next frontier of digital marketing: Rewarded Attention and Audio Engagement. Yaw shares:
Why traditional ad formats are losing impact in Africa’s mobile-first markets
How audio and telco channels are opening new ways to engage people
Behind-the-scenes stories from launching Adtones in Ghana
The role of trust, timing, and value exchange in modern marketing
If you’re curious about the future of digital marketing in Africa, this is a must-watch conversation.
👉🏾 Follow the Colours of Social Media podcast on YouTube: https://youtube.com/@cosmpod
Timestamps
00:00 Intro
01:40 How Yaw Antwi Owusu got into Media, Tech & Growth.
02:38 What is AdTones?
05:00 What is Rewarded Attention? Yaw explains.
06:45 Why you should optimise for Attention
09:25 Will AdTones serve relevant Ads? Enoch asks
10:19 How AdTones can help your business grow
12:35 How Telcos are working with AdTones
14:45 Challenges You might face in Mobile Advertising
16:45 Yaw experiences with Building Bytes Podcast and commercial rollout of AdTones
18:26 Lessons from Yaw? All the best :-D
21:00 Building Building Bytes Podcast
24:55 Yaw's excitement on the Future of Digital Marketing in Ghana
25:50 How can Marketers in Ghana stay relevant in 2025
30:15 Getting in touch with Yaw Antwi Owusu + Outro
We’re rewinding the tape for a gem you don’t want to miss. In this flashback episode, Naomi Yeke breaks down the FAB Framework (Features–Advantages–Benefits) and how you can use it to craft product descriptions that actually sell.
If you missed it the first time, here’s your chance to catch up on one of the most practical episodes we’ve had.
_________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
Struggling to convert website visitors into buyers with your e-commerce product descriptions? This flashback by Naomi Yeke reveals three essential "low-hanging tweaks" you can implement today!
Learn why you should always use simple language that people can easily understand, like saying "you can swim with this" instead of "water resistant".
Discover how to make your copy dynamic by breaking up sentences, using one-liners, and bolding key information to avoid dense paragraphs.
Crucially, master benefits-first copy, focusing on what your product does for the customer, as this is what they are "really interested in" to drive those conversions.________Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy
On this episode of Colours of Social Media podcast, host Enoch Robot Boy Aia Jr. is joined by Naomi Yeke, a product marketer and PR and communications specialist, for her podcast debut. They delve into the critical topic of product descriptions and their impact on sales, exploring how these often-overlooked elements can either drive conversions or quietly hold brands back.
Naomi shares her expertise on crafting descriptions that sell, emphasizing the importance of leading with benefits over features to create a personal connection with customers. She highlights the need for clarity and simple language, cautioning against jargon and overly technical terms unless the audience demands it.
Listeners will discover strategic tweaks in language and layout, including breaking up text and using bolding for readability, and how an action-oriented messaging strategy can drive conversions.
The discussion also covers utilising the FAB (Feature, Advantage, Benefit) framework, leveraging AI tools for refinement and variety whilst stressing the crucial role of human editing for context and nuance, and the value of A/B testing to inform messaging decisions.
Tune in to discover how to rethink your product descriptions for big shifts in performance.
Links from this Episode.
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Alex talks about how to be a Leader in Digital Marketing.
How to Support Colours of Social Media Podcast
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This episode features Alex Offei Lartey, an award-winning digital innovations and marketing communications professional with over 14 years of experience, currently heading Digital Marketing and new product development at AT Ghana.
Defining Leadership:
Lartey defines a leader as anyone put in charge of an activity, regardless of their title. The core objective of leadership is to solve problems, leading to efficiency – achieving "bigger results with smaller effort". He stresses that while traits like confidence are important, they are only valuable if they guide people in an efficient and beneficial direction.
Mathematical Approach to Problem-Solving:
His background in computer science and mathematics taught him a systematic approach to challenges, likening business objectives to "finding X" with multiple routes to a solution.
Digital Transformation in Africa
Lartey describes the journey as "quite tough". He recalls significant resistance in 2011 to adopting social media like Facebook and YouTube (seen as "for kids") and even corporate emails. Today, despite increased basic IT adoption, the unwillingness to embrace newer technologies like AI persists, often due to job displacement fears.
Overcoming Resistance & Driving Adoption:
His strategy focuses on demonstrating concrete results. When people witness tangible benefits, even from a pilot, they become inclined to adopt. He contrasts the clear metrics of digital campaigns with the uncertainty of traditional methods (e.g., flyers in the bin). For internal channels, he fostered employee involvement, and for customer-facing innovations, he encourages trials to let users experience benefits firsthand. He asserts that no amount of investment will drive adoption if the innovation doesn't yield good results.
Balancing Creativity and Business Goals:
Lartey states that business goals must always be paramount. Technology and creativity are tools that serve these objectives, with technology significantly amplifying creativity's reach and impact.
Pioneering Innovations in Banking (UT Holdings):
Around 2012, at UT Holdings, he highlights:Mobile Banking (Fonbank):
An early service for balance checks and money transfers via phone.
Internal Intranets:
Used for effective employee communication and engagement.
Social Media Channels:
Introduced from 2012-2013 for corporate communication and brand building, when banks had minimal social media presence.
Advice for the Next Generation of Digital Leaders:
Embrace Technology:
Stay deeply engaged due to the interconnected world.
Prioritise Continuous Learning:
Digital changes rapidly; current knowledge dictates future earning potential.
Cultivate Problem-Solving Skills:
Actively focus on solving problems.Seek Out Courses and Mentorship: Leverage online resources and experienced professionals for certifications and knowledge.
Future Trends in Digital Marketing:
Lartey sees a shift beyond purely "tech-backed" activities. He stresses content creation as crucial, extending Bill Gates' "content is king" to include applications that offer practical lifestyle solutions for everyday tasks.
Welcome to Colours Social Media!
In this insightful episode, host "Enoch RobotBoy" Appiah Jr. sits down with digital marketing expert Emmanuel S. Avotri Jr. to unpack the tension between automation and emotion in the AI-powered era. They explore how brands are adapting, crafting campaigns, and staying relevant as artificial intelligence rapidly evolves.
Discover how AI has transformed digital marketing by enabling the creation of thousands of social media posts, blog content, and even jingles in minutes, significantly cutting down on traditional creative time.
While AI is a powerful tool, Emmanuel notes that some brands, particularly in Ghana, are still hesitant to fully embrace it due to misconceptions.
Key Takeaways from the Discussion:
• Automation vs. Human Touch: Learn where AI truly shines in content generation and why human input, emotion, and intuition remain crucial for crafting relatable and trusting content. Emotional intelligence is paramount for effectively prompting AI.
• AI Strategies for Small Businesses:
◦ You don't need a large budget; start with free testing versions of AI tools to generate income, then reinvest.
◦ Train your teams in prompt engineering – learning how to ask AI better questions for desired results.
◦ Blend AI insights with human intuition (e.g., using AI to suggest thumbnail colours, then having a human graphic designer refine the concept).
• Ethical Use of AI:
A major challenge today. Marketers must ensure their AI use remains ethical, as AI can be biased, and over-reliance without human oversight can lead to "robotic" content, potentially causing businesses to lose clients. AI-generated content often has a detectable "signature".
• Skills for Marketers:
Digital marketers should develop skills in prompt engineering and master at least five AI tools to achieve speed and efficiency while adding a human touch. The future involves humans collaborating with AI, not being replaced by it.
Emmanuel's core advice for small business owners is to take AI seriously, learn numerous tools, and plan how AI can help them achieve their business goals by collaborating with AI.
Featured AI Tools Discussed: ChatGPT, SciSpace.ai, Suno.ai, Voice.mode.net, Soundraw, Lovo AI, and ElevenLabs.
Is SEO still worth your time in 2025?
According to Enoch Weguri Kabange, the answer is YES — but only if you understand how it’s evolved.
In this episode of Colours of Social Media, we explore:
✅ Why SEO is still relevant for brands and businesses today
✅ How content marketing fuels organic lead generation
✅ Common SEO mistakes that are holding small businesses back
✅ Simple strategies to grow your visibility — without relying on ads
Enoch brings nearly a decade of experience helping tech-enabled and real estate brands scale with inbound marketing. Whether you're a marketer or small business owner, this episode gives you clarity and direction in today’s ever-changing digital space.
Thinking of setting up your own marketing agency or brand? Join us as we dive deep into the crucial lessons learned from common startup mistakes!
In this insightful flashback episode, @kayohefayeYT who admits to taking action and often learning by doing, shares invaluable experiences to help you navigate the early stages of your entrepreneurial journey.
Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy