When you build a strong foundation, everything else will follow — your confidence, your pricing, and your creative freedom.— Brandi Hofer

In this empowering episode, Calgary-based artist and designer Rachael Lyon joins Brandi to talk about what it really means to know your worth as an artist. With a background in illustration and event management, Rachael shares how she unexpectedly transitioned into mural art, the lessons she learned about pricing, and why fair compensation is essential for creative sustainability.

Together, they dive into the maturity that comes with valuing your time and talent, the courage it takes to advocate for yourself, and how strong business foundations lead to more opportunities — from large-scale event murals like the Calgary Stampede to future community art festivals.

Rachael also opens up about overcoming public speaking nerves, growing confidence through experience, and her vision for a thriving creative community where artists are paid what they deserve.

3 Takeaway Tips:

1. Set a strong foundation — clarity in pricing and values gives you stability and growth.
2. Advocate for your worth — fair pay isn’t just personal; it elevates the entire art community.
3. Confidence comes with practice — step into new challenges; each one builds your voice and visibility.