In this episode, we’re joined by Hugh Cameron, Chief Platform Officer at Zitcha, a leading unified retail media platform. With over 15 years of experience in the MarTech space, Hugh shares how he and his team are harnessing data to reshape retail media, making Zitcha a trusted partner for retailers looking to thrive in today’s digital landscape. From optimising brand integration to navigating the complexities of data-driven marketing, Hugh’s insights reveal how to create value and relevance in a fast-evolving industry. Tune in to learn how Zitcha is redefining the future of retail media.