Optimising Audio Engagement: Managing Audio Data and Analytics with Cam Strachan

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Collaborative Customer Growth

DataCo Technologies

36 episodes

5 days ago

Welcome to Data Conversations, a forward-thinking podcast that explores the intersection of technology, business, and society. Hosted by experienced technologist, Danny Tyrrell, and seasoned commercial leader, Michael Bridgeman, this dynamic duo is passionate about learning from other's stories, experiences, and expertise to drive business growth, foster collaboration, and improve corporate culture. Together, they engage in thought-provoking discussions about how businesses can leverage data in safe, responsible ways to spur innovation and create value for society.

Entrepreneurship

Business

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All content for Collaborative Customer Growth is the property of DataCo Technologies and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Optimising Audio Engagement: Managing Audio Data and Analytics with Cam Strachan

Collaborative Customer Growth

36 minutes 47 seconds

1 year ago

Optimising Audio Engagement: Managing Audio Data and Analytics with Cam Strachan

Welcome to the second in-studio episode of Data Conversations. Today we welcome Cam Strachan, a seasoned technologist and the head of Data and Analytics at Southern Cross Austereo. With over two decades of experience in the MarTech and AdTech sectors and serving as an IAB Data Council Member, Cam is a driving force behind data-centric strategies that enhance content creation, distribution and audience engagement across the LiSTNR ecosystem. This ecosystem streams radio from the great Triple M and Hit networks, original LiSTNR produced podcasts and other audio partner networks.