This week on Coffee with Yvonne, Yvonne sits down with Jordan Williams—an Atlanta-based influencer and creative whose journey with Black Girl Vitamins exemplifies turning passion into purpose. Starting as a UGC creator, Joyrdan used her authentic voice to connect with a community of Black women prioritizing their wellness. That same creativity and consistency opened doors for her to lead the charge on community-driven events in Atlanta and New York, as well as spearheading Black Girl Vitamins’ first-ever WNBA partnership with the Atlanta Dream. Tune in as we dive into how Joyrdan built her path in wellness marketing, what it takes to foster authentic community, and how she’s shaping culture at the intersection of influence, health, and sports. So grab your coffee, and let’s chat Learn more about Joyrdan here  Episode Chapters 00:00-04:36 Intro 04:37-30:17-Interview 05:00-07:56-Joyrdan’s Personal Wellness Journey 08:07-10:34-Black Girl Vitamins, Representation and Visibility in Wellness 10:37-16:19-Designing Events for Community Engagement and Targeted Marketing 16:22-19:33-WNBA Partnership 19:35-20:56-Skincare Secrets 21:13-28:49-WNBA Partnership and the Marketing Process 28:51-30:17-The Future of Black Girl Vitamins 30:18-36:46-Sip and Spill Quickfire Questions 36:47-39:02-Closing Catch up on the latest episode and every episode here. Don’t forget to follow Coffee with Yvonne on IG and Threads at Coffee with Yvonne. Sign up for the newsletter to get personalized audio and video content, Coffee with Yvonne podcast episodes, and Marketing Magic breakdowns from your favorite campaigns. To learn more about Yvonne and her business, PinkDollhouse Marketing, visit here. Follow Yvonne on Instagram at PinkDollhouse Marketing and at Yvonne_Creativemarketer on Instagram, and TikTok.