The market for green coffee has spiked to ten year highs in the last several months. It means a lot of industry conversation turns to pricing and how it works.

There are strong narratives in speciality about pricing and quality premiums. I have spent the last several months trying to learn more about what is a very complex topic, and as with many things it transpires some of the over simplified narratives are inaccurate.

In this episode I explore some of the business of green coffee, and what good and bad prices look like ( they are contextual)  and also what the new higher prices will mean for speciality and mass coffee, as well as wether or not they will stick around.