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Coffee with Maxwell
Maxwell Colonna-Dashwood
19 episodes
4 days ago
Coffee is my thing. Iv'e won Barista comps, founded business in coffee and written books about it. I love talking about the wide world of coffee and anything that coffee seems to cross over with. I promise to talk about a wide range of topics but never stray to far from Coffee. Specialist subjects tend to attract interesting people, who I love to talk to, some episodes will be conversations but mostly just me sharing some thoughts and questions, plus the occasional rant.
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All content for Coffee with Maxwell is the property of Maxwell Colonna-Dashwood and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Coffee is my thing. Iv'e won Barista comps, founded business in coffee and written books about it. I love talking about the wide world of coffee and anything that coffee seems to cross over with. I promise to talk about a wide range of topics but never stray to far from Coffee. Specialist subjects tend to attract interesting people, who I love to talk to, some episodes will be conversations but mostly just me sharing some thoughts and questions, plus the occasional rant.
Show more...
Food
Arts
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Pay Per Click Marketing in Coffee - Why Doesn't it Work - Episode 18
Coffee with Maxwell
19 minutes 24 seconds
3 years ago
Pay Per Click Marketing in Coffee - Why Doesn't it Work - Episode 18

We have all likely come across the idea of pay per click internet advertising. In speciality coffee the results suggest its unusually costly in the coffee space... at least in the UK market. This probably suggest a few things about customer behaviour in the space. In this episode I look into this topic. 

Coffee with Maxwell
Coffee is my thing. Iv'e won Barista comps, founded business in coffee and written books about it. I love talking about the wide world of coffee and anything that coffee seems to cross over with. I promise to talk about a wide range of topics but never stray to far from Coffee. Specialist subjects tend to attract interesting people, who I love to talk to, some episodes will be conversations but mostly just me sharing some thoughts and questions, plus the occasional rant.